App Fog Genius Lessons From A Successful Entrepreneur

App Fog Business Startup Lessons from a Lucrative Entrepreneur

Lucas Carlson is a successful startup entrepreneur. When he first started however, he made a few bad choices that almost cost him big time.

Don’t Skip Business Setup Planning

At first he was just programming an idea for App Fog. He didn’t have a landing page, any bank account, brain storming ideas, or thinking about the ideal customers. Skipping key steps really put him back for years. He would program for weeks, and then finish the app idea. Then program for weeks and finish the idea. He couldn’t get people interested in the idea that was created.

Creating a Landing Page

Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the programming idea. The app idea was PHP Fog. He tried putting it up on a site before that called Heroku.com. He registered the PHP Fog website and just simply wrote “it’s like Heroku for PHP”. Heroku’s site only allowed for Rudy on Rails applications so he couldn’t put the applications on that site.

Living the Dream

The next morning he woke up and had eight hundred people on his website! He didn’t market it anywhere else. All he did was put one link on Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even the creation of the project! This gave him assurance that if the effort is put in, the results will be desired. After programming for two weeks. he just only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!

Hair on Fire Problem Equals Confidence

He had identified a “hair on fire” problem. This gave him confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have versus the problems that people don’t know they have. PHP Fog wound up being AppFog. It raised $10 billion dollars and was later bought out.

No Marketing Expenses

He didn’t spend a dime on marketing! It wasn’t an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He wasn’t taking a “shot in the dark” anymore.

Don’t be Intimidated

Creating a landing page or micro-website is very scary for most people. They don’t want to know if others like their great idea or not. There is a denial psychological part to this way of thinking. It can be self-defeating to the creation of an idea. They will think “Well I believe in the idea so much, that I don’t care what other people think about it”. This philosophy will kill a great idea. Put your “right foot first” and see what people need.

Real Ways To Make Money From Home For Free

In today’s tough economy, more and more people are looking for a way to make a few extra bucks. The problem is that many of the things they stumble upon are often scams.

When someone comes across a few scams, their level of confidence often goes into the toilet. They feel that every opportunity is a scam because so many of them have turned out to be. So, if you have been scammed, please know that you are not alone and it is not your fault. Now, if you are looking for real ways to make money from home for free, you are in the right place at the right time. I know you may have heard that before. I really mean it though. I have been involved in making money online for many years. I have done everything from typing to working as a virtual assistant to making phone calls to building my own websites. Trust me, you can make a living online doing what you love to do.

The problem as I see it is that no one has taken you by the hand and shown you the roadmap of real ways to make money from home for free. I know because I have looked for that magic bullet myself to no avail. However, I have put together a few roadmaps in my day and I know that there are places when you can do just that, make money from home. Yes, you can do it for free sometimes. Often it could cost you just a small amount of money. For example, to host your own website or online business you may have to pay for a domain name and hosting. This cost is around $15 a month or so. I would say that it is well worth an investment of fifteen dollars a month, $180 a year to have your own business online.

I know you want to find real ways to make money from home for free and they are around for sure. You may also want to look into your own website at a point too. Why? Simple… because it is the one thing you have control over. For example, a few years ago people put their stock in a site called Squidoo. This site was amazing and peopleused it and built un incomes around it. One day the owner did away with it. It was taken over by what is now called hub pages. The problem is that HubPages works differently than Squidoo. So everyone who put their eggs in that basket got them all cracked when the website shut down.

If you want real ways to make money from home for free, we can help you with that. Just do some tasks included in one of our guides and at some point, start your own website. Trust us on this one. We have been around the block a few times and want to save you the headache of trial and error and being scammed. We don’t want to promote items that are going to sell for a few days and not make you any money or help you learn new skills. We understand the need for everyday people like you and me to be able to support our family with money we make online. What would an extra one hundred dollars a day do for you? I know, it could certainly help. Let’s go even lower, what if you only make $50 or $100 a week online? So what right? Money is money. If you can find real ways to make money from home for free, that would be amazing. Don’t you think? We do.

Branding Strategies When Marketing for Banks

Developing a successful set of branding strategies is absolutely crucial when marketing for banks. In fact, it’s highly possible that branding strategies play a more important role in banking than in any other industry. Why? The answer is relatively simple. Although price plays an important role no matter what the product, it’s rarely the only factor a consumer considers when making purchasing decisions. In the case of computers, for instance, consumers don’t simply select the cheapest computer they can find; they also take into consideration the computer’s components and features. This gives computer producers some leeway with their marketing. If their computer is expensive, they can downplay that fact by instead focusing on the computer’s capabilities.

When it comes to something like an auto loan, however, it’s a different story entirely. Most individuals looking for an auto loan will simply choose the bank with the lowest rate and base their decision on that factor alone – giving marketers little chance to influence their decision (aside from appealing to their sense of brand loyalty). After all, if they can buy the same vehicle no matter what loan provider they choose, why not go with the cheapest option?

All this may lead you to wonder: “Why bother with branding strategies at all? Why not just give up now?” But don’t lose hope if your bank happens to have higher rates than some of its competitors. Abundant proof exists that brand loyalty can – and does – trump price for many consumers. Just look at the jewelry powerhouse, Tiffany & Co. Thanks to the company’s branding strategies, women continue to clamor after their jewelry even when other companies may be offering similar items at lower prices. Their branding strategies have, in fact, become so successful that today it almost seems as if Tiffany’s renowned blue boxes are even more sought-after than the jewelry itself.

So when it comes to marketing for banks, what can you do to develop a set of branding strategies that will successfully differentiate your institution from the competition? First and foremost, you must understand that branding strategies do not simply refer to your logo, colors or other design elements. Rather, your branding strategies should influence the entire experience a customer has when dealing with your bank and should align with your business model. Consistency is key, so make sure every single member of your bank’s staff – from the president to the tellers – has a clear understanding of your brand and how to convey those brand elements to consumers.

Secondly, don’t be afraid to bring emotions into the equation. If your bank prides itself on having a family-like atmosphere, tout that emotional benefit in your marketing – and be sure to follow through and deliver on your promise when customers visit your bank.

Finally, remember to be flexible when marketing for banks. Branding strategies that may have worked well twenty years ago might not necessarily work well today. For instance, a bank that focuses on convenience may once have promoted this fact by advertising its many branches and drive-through locations. Nowadays, banks with a branding strategy built around convenience should instead advertise services like online and mobile banking. While your brand values themselves may not change, the way you market them should.

Ultimately, by following the steps above and creating branding strategies that resonate with consumers, you’ll set yourself up for better customer retention, increased loyalty and higher profits. And you can take that to the bank!